2010 has already seen 3D technology take the world by storm; but why is there a sudden need to get up close and personal with absolutely everything? I guess the answer lies in the emerging trend of â€˜really realâ€™ experiences that consumers now crave, a trend which has been around for a few years and, to me, shows no signs of abating.
Posts Tagged: technology
As we all seek out the latest possible piece of technology for our clients, I was reminded the other day of an event that took place some 77 years ago that still sounds incredibly impressive today.
For large scale projects, projection can be an extremely effective way of engaging an audience. With the help of our production department, we’ve handpicked some ingenious examples that help show that by using projection, campaigns can not only be interactive but playful and certainly memorable too.
by Rory Sloan, Head of Production
This is the very first regular blog from the RPM team, where weâ€™ll be discussing and maybe even debating, the very latest trends and technologies used in experiential marketing and events, and the possible impact these developments will have on our industry. We might even throw in some predications for the future as well – just for good measure.