Posts Tagged: Smirnoff

Brands Merge With Film

In a world of high engagement, static advertising is starting to seem somewhat old fashioned. Some may argue that I would say this of course, as I do champion the experiential discipline, but the proof is in the pudding. Instead of planting themselves on billboards or magazine pages, brands are now taking the next step and subtly merging with the world of film, through product placement, sponsorship, or the generation of their very own film content.

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Art & Experiential

Currently gracing RPM’s reception area is a double sided canvas stand dominated with distinctive doodles by artist Jon Burgerman. His graffiti-like style is quirky and lively to say the least and, we believe, is unquestionabley one to watch.

Burgerman is slowly but surely making his mark on the art world- his latest projects have included the development of a range of Ripcurl clothing, a series of soya surfboards and he’s also adorned the walls of Miss Sixty’s swanky hotel in Italy with swirls, shapes and scribbles.

Uniting art and experiential works extremely well. In fact, it pretty much dominated our Tiger Translate event held last year at Hearn Street Car Park. In the run up to the event, we hired a studio for a week to allow a group of artists to create work for it. They then took part in a live graffiti competition held in the evening.

Alternatively, what also works well is allowing the consumer to take over role of artist. For example, at Smirnoff UR The Night we created an interactive graffiti wall where designs were created using digital spray cans onto a screen canvas. These were captured and mailed directly or sent via Bluetooth to the consumer’s phone for them to share with friends.

Art is provocative, engaging and of course extremely cool; effective for engaging any audience.

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