Posts Tagged: rpm London

Who’s Having The Last Laugh?

I’ve come across a number of very humorous adverts online recently, the punch lines of which have almost always stayed with me throughout the day. Not only this, but each time, I was compelled to  share these moments of hysteria with others in order that, like me, they too could add a touch of comedy to their day.

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It’s Good For The Environment

Everyone knows it’s good to be environmentally friendly. This topic is especially prevalent at the moment, as each political party discusses how they’d like to shape the future. Labour in fact say they aim to make Britain greener, cleaner and less polluting, reducing Britain’s CO2 emissions by at least 20 per cent by 2020.

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All In The Flavour

Max Lenderman’s Experience The Message blog discusses the 19 new flavours of Kit Kat that have recently been launched in Japan. Lenderman calls this an ‘experiential extension’ and such tactics in the culinary world are always successful in attracting attention to a brand.

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British Is Best

It’s recently been reported that Clipper Tea are returning to the concept of the British Tea Lady in their latest fully integrated experiential campaign. A ‘Revival Team’ will arrive at offices throughout the UK, serving up a mid morning tea party whilst explaining the benefits of Green Tea.

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Ian Irving On The Power Of Staff Engagement

Live events are an extremely powerful communication tool – especially when used in unison with other communication channels. Today’s conference and B2B meeting organisers are utilising the latest wireless and HD technology. When audience interaction, education and content sharing is required, we are seeing an increase in the use of interactive and touch screen technology as well as brands embracing the use of social media and digital platforms to share, measure, and amplify their events. There are so many new and innovative ways to inspire and engage the corporate audience and developments in areas such as digital theatre and content sharing are creating a revolution in the corporate communications and event arena. In this day and age there is no excuse for “death by PowerPoint” and I am certainly not referring to virtual events.

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