Posts Tagged: real experiences

The Devil Is in The Retail: The power of creating an immersive environment through the exploration of the senses

Johnnie Walker 'Symphony in Blue'

By Cat Sterry, Art Director at RPM

catherine_sterry

From our earliest steps to our last moments, we experience the world through our five senses. Watching a child gummily chewing on a plastic toy in the park the other day, I was struck by how as we grow in life we become less reliant on these senses to explore the world.

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It’s Good For The Environment

Everyone knows it’s good to be environmentally friendly. This topic is especially prevalent at the moment, as each political party discusses how they’d like to shape the future. Labour in fact say they aim to make Britain greener, cleaner and less polluting, reducing Britain’s CO2 emissions by at least 20 per cent by 2020.

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All In The Flavour

Max Lenderman’sExperience The Messageblog discusses the 19 new flavours of Kit Kat that have recently been launched in Japan. Lenderman calls this an ‘experiential extension’ and such tactics in the culinary world are always successful in attracting attention to a brand.

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Really Real Experiences

2010 has already seen 3D technology take the world by storm; but why is there a sudden need to get up close and personal with absolutely everything? I guess the answer lies in the emerging trend of ‘really real’ experiences that consumers now crave, a trend which has been around for a few years and, to me,shows no signs of abating.

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