Posts Tagged: planning

The Olympics and the production Industry

RPM’s Head of Production, Rory Sloan, gives his views on how the Olympic Games will affect the Production industry. Read more on The Olympics and the production Industry…

The Importance of Pre-Testing

Rob Wilson, RPM’s Strategy Director, addresses his experience with pre-testing a campaign, leading to greater and more effective consumer engagement. Read more on The Importance of Pre-Testing…

Really Real Experiences

2010 has already seen 3D technology take the world by storm; but why is there a sudden need to get up close and personal with absolutely everything?  I guess the answer lies in the emerging trend of ‘really real’ experiences that consumers now crave, a trend which has been around for a few years and, to me, shows no signs of abating.

Read more on Really Real Experiences…