Posts Tagged: marketing

The power of brand experience

By John Viccars, Senior Strategist, RPM

One of the most common questions we come across is “why invest in brand experience?” and “what does brand experience do?” Although there’s nothing wrong with being asked these questions it’s the scepticism that still lingers around brand experience vs. traditional media that needs to be addressed.

Read more on The power of brand experience…

The values needed for our ‘new world order’

hugh_robertson

In today’s fast paced, attention seeking, disruptive yet wholly engaged world, as marketers and consumers navigate their way through, it appears that the old adage stands true: in order to create great work, you need the perfect alchemy.

Read more on The values needed for our ‘new world order’…

The Olympics and the production Industry

RPM’s Head of Production, Rory Sloan, gives his views on how the Olympic Games will affect the Production industry. Read more on The Olympics and the production Industry…

Cannes: The Shift from Traditional Advertising to Engagement

 

RPM’s Head of Creative, Neil Hooper, takes a look back at this year’s Cannes festival, highlighting the industry shift from traditional advertising to engagement. Read more on Cannes: The Shift from Traditional Advertising to Engagement…

June-July’s Best Engagement Campaigns

Our Planning and Concept department offered up some quirky campaigns that caught their eye. As they’ll show you through the examples below, it’s not always the most complex of ideas that are the most effective when it comes to consumer engagement Read more on June-July’s Best Engagement Campaigns…

Read more on June-July’s Best Engagement Campaigns…

If your event is not sustainable, then how can you keep it going?

With news that the 2012 Olympics is trying to go green, it seems the tide is finally turning on sustainable events. Rory Sloan, Head of Production, delves into the big sustainability debate.

Read more on If your event is not sustainable, then how can you keep it going?…

Really Real Experiences

2010 has already seen 3D technology take the world by storm; but why is there a sudden need to get up close and personal with absolutely everything? I guess the answer lies in the emerging trend of ‘really real’ experiences that consumers now crave, a trend which has been around for a few years and, to me,shows no signs of abating.

Read more on Really Real Experiences…

Brands have gone Gaga

Has anyone seen Lady Gaga and Beyonce’s new video ‘Telephone’? I’d be surprised if you hadn’t; it’s making huge headlines this week, including the Telegraph andan interesting blog from the Guardian. To be honest it’s pretty hard to miss, not only because Gaga puts to death all those hermaphrodite rumours.

Read more on Brands have gone Gaga…

Straight from the grad’s mouth…

by Sam Haydock, Account Executive

I am nearing the end of the RPM graduate scheme, and am really enjoying working in the industry. Without doubt, every agency should have some form of grad recruitment going – the future stars are just waiting to be discovered, so they can’t afford not to!

Read more on Straight from the grad’s mouth……