Posts Tagged: film

Brands Merge With Film

In a world of high engagement, static advertising is starting to seem somewhat old fashioned. Some may argue that I would say this of course, as I do champion the experiential discipline, but the proof is in the pudding. Instead of planting themselves on billboards or magazine pages, brands are now taking the next step and subtly merging with the world of film, through product placement, sponsorship, or the generation of their very own film content.

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