Posts Tagged: experiential

The Devil Is in The Retail: The power of creating an immersive environment through the exploration of the senses

Johnnie Walker 'Symphony in Blue'

By Cat Sterry, Art Director at RPM

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From our earliest steps to our last moments, we experience the world through our five senses. Watching a child gummily chewing on a plastic toy in the park the other day, I was struck by how as we grow in life we become less reliant on these senses to explore the world.

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Operating overseas and the value of local knowledge from an event delivery perspective

By Robert Price, Group Production Director, RPM

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For a sustained period RPM has enjoyed significant growth in its global operations offering and we have consulted on and/or delivered a broad range of activations outside the UK from the US to Russia and more recently across a range of African markets, each market of course presenting it’s own fresh challenges.

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