By Cat Sterry, Art Director at RPM
From our earliest steps to our last moments, we experience the world through our five senses. Watching a child gummily chewing on a plastic toy in the park the other day, I was struck by how as we grow in life we become less reliant on these senses to explore the world.
Read more on The Devil Is in The Retail: The power of creating an immersive environment through the exploration of the senses…
By Robert Price, Group Production Director, RPM
For a sustained period RPM has enjoyed significant growth in its global operations offering and we have consulted on and/or delivered a broad range of activations outside the UK from the US to Russia and more recently across a range of African markets, each market of course presenting it’s own fresh challenges.
Read more on Operating overseas and the value of local knowledge from an event delivery perspective…
In an era when consumers are calling the shots, positive brand experiences have never been more important and branded events have the power to connect with consumers in tangible ways. Brand behaviour marketing has grown-up and now entails longterm strategic thinking.