Posts Tagged: events

The power of brand experience

By John Viccars, Senior Strategist, RPM

One of the most common questions we come across is “why invest in brand experience?” and “what does brand experience do?” Although there’s nothing wrong with being asked these questions it’s the scepticism that still lingers around brand experience vs. traditional media that needs to be addressed.

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The Olympics and the production Industry

RPM’s Head of Production, Rory Sloan, gives his views on how the Olympic Games will affect the Production industry. Read more on The Olympics and the production Industry…

The Importance of Pre-Testing

Rob Wilson, RPM’s Strategy Director, addresses his experience with pre-testing a campaign, leading to greater and more effective consumer engagement. Read more on The Importance of Pre-Testing…

Who Needs Technology?

As we all seek out the latest possible piece of technology for our clients, I was reminded the other day of an event that took place some 77 years ago that still sounds incredibly impressive today.

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Enjoying festival sponsorship responsibly….

by Rory Sloan, Head of Production

You wouldn’t know it to go outside, but summer really is just around the corner, and with festival line ups being announced and tickets selling out already for most of the big ones, the subject of sponsorship starts to become quite heated.

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Will 3D technology reduce attendance at live events?

by Rory Sloan, Head of Production

This is the very first regular blog from the RPM team, where we’ll be discussing and maybe even debating, the very latest trends and technologies used in experiential marketing and events, and the possible impact these developments will have on our industry. We might even throw in some predications for the future as well – just for good measure.

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