Posts Tagged: consumer engagement

The power of brand experience

By John Viccars, Senior Strategist, RPM

One of the most common questions we come across is “why invest in brand experience?” and “what does brand experience do?” Although there’s nothing wrong with being asked these questions it’s the scepticism that still lingers around brand experience vs. traditional media that needs to be addressed.

Read more on The power of brand experience…

Who Needs Technology?

As we all seek out the latest possible piece of technology for our clients, I was reminded the other day of an event that took place some 77 years ago that still sounds incredibly impressive today.

Read more on Who Needs Technology?…

Brands have gone Gaga

Has anyone seen Lady Gaga and Beyonce’s new video ‘Telephone’? I’d be surprised if you hadn’t; it’s making huge headlines this week, including the Telegraph andan interesting blog from the Guardian. To be honest it’s pretty hard to miss, not only because Gaga puts to death all those hermaphrodite rumours.

Read more on Brands have gone Gaga…