In an era when consumers are calling the shots, positive brand experiences have never been more important and branded events have the power to connect with consumers in tangible ways. Brand behaviour marketing has grown-up and now entails longterm strategic thinking.
Posts Tagged: branding
Max Lenderman’s Experience The Message blog discusses the 19 new flavours of Kit Kat that have recently been launched in Japan. Lenderman calls this an â€˜experiential extensionâ€™ and such tactics in the culinary world are always successful in attracting attention to a brand.
Has anyone seen Lady Gaga and Beyonceâ€™s new video â€˜Telephoneâ€™? Iâ€™d be surprised if you hadnâ€™t; itâ€™s making huge headlines this week, including the Telegraph and an interesting blog from the Guardian. To be honest itâ€™s pretty hard to miss, not only because Gaga puts to death all those hermaphrodite rumours.
by Rory Sloan, Head of Production
You wouldnâ€™t know it to go outside, but summer really is just around the corner, and with festival line ups being announced and tickets selling out already for most of the big ones, the subject of sponsorship starts to become quite heated.