Posts Tagged: Brand Experience

The Devil Is in The Retail: The power of creating an immersive environment through the exploration of the senses

Johnnie Walker 'Symphony in Blue'

By Cat Sterry, Art Director at RPM

catherine_sterry

From our earliest steps to our last moments, we experience the world through our five senses. Watching a child gummily chewing on a plastic toy in the park the other day, I was struck by how as we grow in life we become less reliant on these senses to explore the world.

Read more on The Devil Is in The Retail: The power of creating an immersive environment through the exploration of the senses…

The power of brand experience

By John Viccars, Senior Strategist, RPM

One of the most common questions we come across is “why invest in brand experience?” and “what does brand experience do?” Although there’s nothing wrong with being asked these questions it’s the scepticism that still lingers around brand experience vs. traditional media that needs to be addressed.

Read more on The power of brand experience…