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The Olympics and the production Industry

RPM’s Head of Production, Rory Sloan, gives his views on how the Olympic Games will affect the Production industry.

Cannes: The Shift from Traditional Advertising to Engagement

 

RPM’s Head of Creative, Neil Hooper, takes a look back at this year’s Cannes festival, highlighting the industry shift from traditional advertising to engagement.

The Importance of Pre-Testing

Rob Wilson, RPM’s Strategy Director, addresses his experience with pre-testing a campaign, leading to greater and more effective consumer engagement.

Can Police Involvement Help Security?

In light of the recent London riots, RPM’s Head of Production Rory Sloan, addresses how to sharpen up event security….. 

Brand Summer Activation – Hints and Tips

 

Tim Jones, RPM’s Strategist, discusses his hints and tips to successful and engaging summer brand campaigns…

June-July’s Best Engagement Campaigns

Our Planning and Concept department offered up some quirky campaigns that caught their eye. As they’ll show you through the examples below, it’s not always the most complex of ideas that are the most effective when it comes to consumer engagement

Our Pick Of This Month’s Best Campaigns

Every week our Planning and Concept department get their heads together to produce the RPM Weekly; a newsletter that takes us through the latest campaigns, ads and trends livening up the Marketing industry. This week I thought I’d share what they believe to be this month’s best campaigns. Enjoy.

QR Codes – Who’s using them and Why?

The popularity of QR Codes is increasing by the day, so exactly what are they? Who is using them? And why are they effective?

If your event is not sustainable, then how can you keep it going?

With news that the 2012 Olympics is trying to go green, it seems the tide is finally turning on sustainable events. Rory Sloan, Head of Production, delves into the big sustainability debate.

It’s interesting to see the events industry trying hard to overcome its anti-environmental reputation. Despite the economic climate, it would seem that being environmentally friendly is now even more popular than ever before, and the economic costs are no longer perceived as too ‘high’.

The clearest standards which have been set for industries pursuing sustainable environment have come from the Environmental Standards and Corporate Social Responsibility (CSR).

In recent years, more and more firms have taken the environmental impact of shows and conferences into consideration and started to highlight the positive steps they are taking to address consumers’ concerns over sustainability. It has also appeared that event organisers are becoming more frequently bound by environmental standards dictated by venue owners and local councils such as the British Standard (BS 8901).

Although all live events are expected to achieve at least the minimum environmental requirement, event organisers should really be looking to venture far beyond this outlined level. Organisers should bear in mind that producing an environmentally sustainable event isn’t always about overtly beating the environmental drum. Many events are perfectly able to remain environmentally friendly without too much consideration, and it is only through management negligence that the true issues arise.

Every aspect of an event needs to be sustainable; from the venue and travel arrangements, through to the content of the delegate packs. Some of the UK’s newer venues (such as Excel London) lead the way, but for many others their age and processes are detrimental to the commitment to sustainable practice.

That said, brands must be careful not to be seen as jumping on the environmental band wagon. If one of the brand’s core values is maintaining an environmentally friendly ethos, then that needs to run throughout the entire business’s actions. Wise marketers will grasp this opportunity and keep pushing the boundaries of what is possible in eco friendly events.

Digital Moves To Facebook!

 

Blog post by Head of Digital at RPM, Dave Squires.

A hot topic at the moment is the move toward Social as opposed to Digital, which is something that’s changing week by week. I’ll be bold enough to say that the word ‘Digital’ doesn’t exist anymore. It’s really all about social these days. Web builds and brand websites seem to be thing of the past as everyone gears towards engaged communities and running their interactions via their Facebook pages.