Posts Categorized: Uncategorized

Cannes: The Shift from Traditional Advertising to Engagement

 

RPM’s Head of Creative, Neil Hooper, takes a look back at this year’s Cannes festival, highlighting the industry shift from traditional advertising to engagement. Read more on Cannes: The Shift from Traditional Advertising to Engagement…

The Importance of Pre-Testing

Rob Wilson, RPM’s Strategy Director, addresses his experience with pre-testing a campaign, leading to greater and more effective consumer engagement. Read more on The Importance of Pre-Testing…

Can Police Involvement Help Security?

In light of the recent London riots, RPM’s Head of Production Rory Sloan, addresses how to sharpen up event security…..  Read more on Can Police Involvement Help Security?…

Brand Summer Activation – Hints and Tips

 

Tim Jones, RPM’s Strategist, discusses his hints and tips to successful and engaging summer brand campaigns…

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June-July’s Best Engagement Campaigns

Our Planning and Concept department offered up some quirky campaigns that caught their eye. As they’ll show you through the examples below, it’s not always the most complex of ideas that are the most effective when it comes to consumer engagement Read more on June-July’s Best Engagement Campaigns…

Read more on June-July’s Best Engagement Campaigns…

Our Pick Of This Month’s Best Campaigns

Every week our Planning and Concept department get their heads together to produce the RPM Weekly; a newsletter that takes us through the latest campaigns, ads and trends livening up the Marketing industry. This week I thought I’d share what they believe to be this month’s best campaigns. Enjoy.

Read more on Our Pick Of This Month’s Best Campaigns…

QR Codes – Who’s using them and Why?

The popularity of QR Codes is increasing by the day, so exactly what are they? Who is using them? And why are they effective?

Read more on QR Codes – Who’s using them and Why?…

If your event is not sustainable, then how can you keep it going?

With news that the 2012 Olympics is trying to go green, it seems the tide is finally turning on sustainable events. Rory Sloan, Head of Production, delves into the big sustainability debate.

Read more on If your event is not sustainable, then how can you keep it going?…

Digital Moves To Facebook!

 

Blog post by Head of Digital at RPM, Dave Squires.

A hot topic at the moment is the move toward Social as opposed to Digital, which is something that’s changing week by week. I’ll be bold enough to say that the word ‘Digital’ doesn’t exist anymore. It’s really all about social these days. Web builds and brand websites seem to be thing of the past as everyone gears towards engaged communities and running their interactions via their Facebook pages. Read more on Digital Moves To Facebook!…

Are Limited Marketing Courses Affecting Recruitment?

 

 
 

RPM’s Head of Creative, Neil Hooper, questions whether limited Marketing courses are affecting recruitment.

Marketing courses at Universities are somewhat limited. I say this because I have been in touch with a number of lecturers who are all still using curriculums written five years ago and are desperate for more current and up to date industry insight. Many of them have also been removed from the industry for just as long, so how are students supposed to know what’s really happening out there? As a result of these restrictive and outmoded courses, students are emerging out of University without a real grasp of Below the Line advertising and equipped with a very limited impression of the Marketing landscape. I’ll often see portfolios which include one piece of advertising, a piece of ambient media and an app, and this is all they’ve been taught.

Read more on Are Limited Marketing Courses Affecting Recruitment?…