Posts Categorized: Uncategorized

North Pole – The Reality

So I have finally returned to supposed civilisation after what I can only describe as an expedition of a lifetime.

I have been overwhelmed by the support from friends within the industry and thought it would be useful to provide some context to what we have just completed.

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Trek to the North Pole

hughRPM founder Hugh Robertson is attempting to walk and ski 100km to the North Pole for the Prince’s Trust . He has endured more than 650 hours of training and treatment and set off on his challenge last week. Here’s his story, so far…

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The power of brand experience

By John Viccars, Senior Strategist, RPM

One of the most common questions we come across is “why invest in brand experience?” and “what does brand experience do?” Although there’s nothing wrong with being asked these questions it’s the scepticism that still lingers around brand experience vs. traditional media that needs to be addressed.

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Operating overseas and the value of local knowledge from an event delivery perspective

By Robert Price, Group Production Director, RPM

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For a sustained period RPM has enjoyed significant growth in its global operations offering and we have consulted on and/or delivered a broad range of activations outside the UK from the US to Russia and more recently across a range of African markets, each market of course presenting it’s own fresh challenges.

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Is Real World ‘Sociability’ the Key to Social Media Success?

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By James Poletti, Head of Digital Strategy @ RPM

There is much talk at the moment about integrating offline ‘real world’ events with the online digital world. Partly because it’s such an effective way to amplify an event beyond the physical limitations of a venue’s space. But also because we know from experience how technology slowly but seamlessly merges with our everyday behaviours, with much of our ‘real world’ time now conducted with half an eye on the glowing screen sitting in the palm of our hands.

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The values needed for our ‘new world order’

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In today’s fast paced, attention seeking, disruptive yet wholly engaged world, as marketers and consumers navigate their way through, it appears that the old adage stands true: in order to create great work, you need the perfect alchemy.

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Glasgow 2014 and the Art of Motivating Large Communities

Simon Couch

The Glasgow 2014 Commonwealth Games are now recruiting for an army of 15,000 volunteers in a move that is no doubt designed to emulate the outstanding success of last year’s 70,000 Olympic Games Makers. But just how can you go about motivating a group of volunteers on such a massive scale?

Retaining Talent

Dom Robertson, RPM’s Managing Director, believes that keeping employees engaged, passionate and motivated is key to staff retention. His comments, recently featured in the FT, are below.

Research proves that employees who are kept motivated, engaged and feel appreciated, work harder and stay with organisations for longer. In the past, one of the most common forms of employee engagement has traditionally been monetary rewards, such as performance related bonuses, incentive trips and pay rises. The current economic climate has limited this dramatically, meaning that companies have had to find new, more cost effective, ways to ensure employees stay motivated, engaged and loyal.

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The Olympics and the production Industry

RPM’s Head of Production, Rory Sloan, gives his views on how the Olympic Games will affect the Production industry. Read more on The Olympics and the production Industry…