Posts By: Hugh Robertson

Really Real Experiences

2010 has already seen 3D technology take the world by storm; but why is there a sudden need to get up close and personal with absolutely everything?  I guess the answer lies in the emerging trend of ‘really real’ experiences that consumers now crave, a trend which has been around for a few years and, to me, shows no signs of abating.

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Who Needs Technology?

As we all seek out the latest possible piece of technology for our clients, I was reminded the other day of an event that took place some 77 years ago that still sounds incredibly impressive today.

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Provocative Projections

For large scale projects, projection can be an extremely effective way of engaging an audience. With the help of our production department, we’ve handpicked some ingenious examples that help show that by using projection, campaigns can not only be interactive but playful and certainly memorable too.

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Brands have gone Gaga

Has anyone seen Lady Gaga and Beyonce’s new video ‘Telephone’? I’d be surprised if you hadn’t; it’s making huge headlines this week, including the Telegraph and an interesting blog from the Guardian.  To be honest it’s pretty hard to miss, not only because Gaga puts to death all those hermaphrodite rumours.      

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Straight from the grad’s mouth…

by Sam Haydock, Account Executive  

 

I am nearing the end of the RPM graduate scheme, and am really enjoying working in the industry.  Without doubt, every agency should have some form of grad recruitment going – the future stars are just waiting to be discovered, so they can’t afford not to!  

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Enjoying festival sponsorship responsibly….

by Rory Sloan, Head of Production     

 

You wouldn’t know it to go outside, but summer really is just around the corner, and with festival line ups being announced and tickets selling out already for most of the big ones, the subject of sponsorship starts to become quite heated.       

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Why marketing is the place to be…

Looking through the Sunday Times 100 Best Small Companies To Work For , I was amazed to see just how many agencies featured in the list.  What this seems to prove, is that big bonuses are in fact not the be all and end all in staff contentment.  To be seen as the best, all employers need to do is create a work environment that is sociable, diverse and motivating; something that marketing agencies seem to be managing extremely well.       

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Will 3D technology reduce attendance at live events?

by Rory Sloan, Head of Production     

 

This is the very first regular blog from the RPM team, where we’ll be discussing and maybe even debating, the very latest trends and technologies used in experiential marketing and events, and the possible impact these developments will have on our industry.  We might even throw in some predications for the future as well – just for good measure.     

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