Posts By: Hugh Robertson

The £150million Prison

I read in The Metro this morning that Norway have just opened a £150million Halden Prison. Each room is equipped with plasma TV, en-suite bathroom and barless windows-oh- and just in case prisoners are feeling creative, there’s a huge music studio along with gigantic sports hall and gym.

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Brands Merge With Film

In a world of high engagement, static advertising is starting to seem somewhat old fashioned. Some may argue that I would say this of course, as I do champion the experiential discipline, but the proof is in the pudding. Instead of planting themselves on billboards or magazine pages, brands are now taking the next step and subtly merging with the world of film, through product placement, sponsorship, or the generation of their very own film content.

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Festival Activation

With so many festivals on the horizon this summer, brands are somewhat spoilt for choice and arguably, there’s no better arena to home in on the target consumer. The sheer number of those Secret Gardens, Bestivals, Glastonbury’s, Glades, Global Gatherings, Love-Boxes and Big Chills are bound to provide a challenge for brands and send any Marketing Manager into a spin.

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Who’s Having The Last Laugh?

I’ve come across a number of very humorous adverts online recently, the punch lines of which have almost always stayed with me throughout the day. Not only this, but each time, I was compelled to share these moments ofhysteriawith others in order that, like me, they too could add a touch of comedy to their day.

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It’s Good For The Environment

Everyone knows it’s good to be environmentally friendly. This topic is especially prevalent at the moment, as each political party discusses how they’d like to shape the future. Labour in fact say they aim to make Britain greener, cleaner and less polluting, reducing Britain’s CO2 emissions by at least 20 per cent by 2020.

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Apple- Hoax Or The Real Thing?

I’ve read today that Gizmodo, a website full of the latest gadget and technology reviews, has got its hands on the latest, top secret iphone, through the mishap of a clumsy Apple engineer. Gizmo claims to have found the prototype, ‘disguised as an i-Phone 3GS’ in a local German bar near the iphone headquarters in California.

The technology savvy website have subsequently taken the fourth generation iphone apart, listing all new and changed features, as well as adding an array of photos of the product for all to see. They’ve also postedup a copy of a letter sent to them by Brian Lam, the Senior VP at Apple New York, demanding the phone is returned.

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Art & Experiential

Currently gracing RPM’s reception area is a double sided canvas stand dominated with distinctive doodles by artist Jon Burgerman. His graffiti-like style is quirky and lively to say the least and, we believe,is unquestionabley one to watch.

Burgerman is slowly but surely making his mark on the art world- his latest projects have included the development of a range of Ripcurl clothing, a series of soya surfboards and he’s also adorned the walls of Miss Sixty’s swanky hotel in Italy with swirls, shapes and scribbles.

Uniting art and experiential works extremely well. In fact, it pretty much dominated our Tiger Translate event held last year at Hearn Street Car Park. In the run up to the event, we hired a studio for a week to allow a group of artists to create work for it. They then took part in a live graffiti competition held in the evening.

Alternatively, what also works well is allowing the consumer to take over role of artist. For example, at Smirnoff UR The Night we created an interactive graffiti wall where designs were created using digital spray cans onto a screen canvas. These were captured and mailed directly or sent via Bluetooth to the consumer’s phone for them to share with friends.

Art is provocative, engaging and of course extremely cool; effective for engaging any audience.

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All In The Flavour

Max Lenderman’sExperience The Messageblog discusses the 19 new flavours of Kit Kat that have recently been launched in Japan. Lenderman calls this an ‘experiential extension’ and such tactics in the culinary world are always successful in attracting attention to a brand.

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British Is Best

It’s recently been reported thatClipper Tea are returning to the concept of the British Tea Lady in their latest fully integrated experiential campaign. A ‘Revival Team’ will arrive at offices throughout the UK, serving up a mid morning tea party whilst explaining the benefits of Green Tea.

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Ian Irving On The Power Of Staff Engagement

Live events are an extremely powerful communication tool – especially when used in unison with other communication channels. Today’s conference and B2B meeting organisers are utilising the latest wireless and HD technology. When audience interaction, education and content sharing is required, we are seeing an increase in the use of interactive and touch screen technology as well as brands embracing the use of social media and digital platforms to share, measure, and amplify their events. There are so many new and innovative ways to inspire and engage the corporate audience and developments in areas such as digital theatre and content sharing are creating a revolution in the corporate communications and event arena. In this day and age there is no excuse for “death by PowerPoint” and I am certainly not referring to virtual events.

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