Posts By: Hugh Robertson

The Facebook .V. Television Debate

Marketing Week’s Marketing Society Forum: ‘Can Facebook compete with TV as a brand communication channel’ brought up an interesting debate on the influence and power of the growing social media platform against the more traditional format of television. The speakers were torn; is Facebook simply a ‘second-screen’ and thus no real threat, or is it better at keeping customers engaged with the double benefit of providing scale?

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Will brands go mad for the Royal wedding?

Whilst reading this week’s Marketing Magazine, I saw that major drinks manufacturer Halewood International is set to launch a limited edition Prince William champagne to celebrate the Royal Wedding. Good idea? Perhaps, but it got me thinking about the extent to which brands are going to ‘cash in’ on the happy couple, and let’s be honest, if the Olympics are anything to go by, the impact will be huge.

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RPM’s Reporter at Vintage Goodwood

RPM’s PR Manager Steph Wollenberg headed to Vintage at Goodwood. Here is her report of the most impactful brand activity.

Vintage at Goodwood, a boutique festival in Chichester, flaunts all things Vintage to the coolest of cats, including classic cars, old-school clothes, antique jewellery and costumes. The festival is like no other, with a faux high-street constructed right in the centre equipped with cinema, catwalk (sponsored by Grazia), beauty parlour (in association with the Jemma Kidd Make-up School) and a host of chic bars and shops. Civilised is an understatement; with a host of polite information people, litter-pickers galore and even clean toilets!

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Lookout, The Billboards Are Watching….

RPM’s PR Manager Steph Wollenberg doesn’t like being watched. Are Japan’s latest billboards too far?

Japan’s Digital Signage Promotion Project is currently experimenting with digital advertising billboards fitted with cameras. The billboards are able to discern the gender and age group of a passerby and subsequently target them with specific, tailored advertising.

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Great Films I’ve Seen

There’s been some seriously impressive creative clipsthat I’ve come across recently so I thought I’d share them with you all. The first, ‘35mm’ is a well designed animation that presents a quirky showreel of iconicclues to35 classic films in just 2 minutes. I havent managed to figure out all of them yet, but I’m pretty sure any film buff would make it to atleast 30.

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The Elephant Parade .v. The Vadar Project

If you live in London, I’m fairly sure you’ll have seen atleast one of the 250 elephants placed around the capital this summer, each one individually designed and crafted by various artists and designers including Jack Vetriano, Matthew Williamson and Jeff Hoare. With a host of celebrity supporters and arguably faultless PR, the Elephant Parade has proved to extremely succcessful in raising awareness. In fact, after a recent auction, a grand total of £70,000 was raised towards the charity ElephantFamily.org.

Another similar project that delves slightly more into the dark side of art is ‘The Vadar Project’. Again, 100 artists and designers customized replicas of the Darth Vader helmet transforming the mask of the menacing villain into individual works of art.

Unlike the elephants though, this exhibition has been touring for 4 years and is soon to come to an end in Freeman’s Auction House in Philedelphia. Curated and produced by Dov Kelemer and Sarah Jo Marks of DKE Toys, the Vader Project is on view at Freeman’s from July 5-9, followed by the auction on July 10. The show also includes a vibrant limited-edition catalog featuring full-color photographs of each helmet.

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Tennis or Football?

Currently at RPM, there seems to be a slight rift between whether we decide to watch the tennis or the football during lunchtime. Each sport, we debated, was arguably as exciting as the other and equally both sets of playersjust as talented and gripping to watch. So how do we make up our minds?

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Nurturing Talent & Grad Scheme

As an industry, I think we’re leading the pack in terms of sustaining recruitment and developing talent on all levels. Recruitment plays such a vital role in bringing fresh vitality and new viewpoints to the table. But, it’s not just about getting talent in- it’s keeping it that matters. The only way you can achieve this is investing in your people and their working environment. Some of our graduate recruits who joined over ten years ago now hold key leadership positions andit’s here that I’d like to flag up our grad scheme- open for entries until June 25th.

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Those Mascots…

How am I not suprised that the official Olympics mascots have turned outto be even more meaningless, and, lets be honest,darn right hideous asthe Olympics zig zag logo? Those computer-generated, not-even-Nintendo-worthy graphics look like they’ve just hopped out of a five year old Sonic The Hedgehog console game. What do you all think? Perhaps this humidy is making me ragey….

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Global Sponsorship

Last year, Coca Cola announced a 29% increase in sales following the Beijing Olympics and I have no doubt that all the official sponsors of the World cup and London 2012 will be hoping for similar success. It is crucial that brands are able to leverage the positive emotions that these kind of events provoke in fans, furthering and complimenting their experience.

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