Daily Archives: Thursday, September 19, 2013

Is Real World ‘Sociability’ the Key to Social Media Success?

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By James Poletti, Head of Digital Strategy @ RPM

There is much talk at the moment about integrating offline ‘real world’ events with the online digital world. Partly because it’s such an effective way to amplify an event beyond the physical limitations of a venue’s space. But also because we know from experience how technology slowly but seamlessly merges with our everyday behaviours, with much of our ‘real world’ time now conducted with half an eye on the glowing screen sitting in the palm of our hands.

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