Our Planning and Concept department offered up some quirky campaigns that caught their eye. As they’ll show you through the examples below, it’s not always the most complex of ideas that are the most effective when it comes to consumer engagement
Stella Artois is teaming up with theatrical ensemble Punchdrunk to promote Stella Artois Black. The campaign is called ‘Black Diamond’; a slice of immersive theatre that takes elements from cinematic genres and replicates them in a physical setting, turning the audience into active participants. The storyline weaves a sophisticated tale of love, desire and deception as it recreates a slice of 1960’s Paris in the heart of London.
To promote good fair-trade bananas at supermarkets, Ogilvy Auckland decided to use a new technology: the audio-spotlight. It emits a narrow high frequency that can only be heard by one person standing on a specific area. This gave people the illusion their conscience was speaking to them, guiding them to buy fair trade.
Glacéau Vitaminwater is to take two custom-built photo booths, one a New York taxi, to summer festivals. The photo booths will offer consumers the chance to have their photos taken as well as the chance to have their face appear on digital screens. They can also post photo booth images from the festivals onto their Facebook page, to share the experience with friends.
Pop Tarts is unveiling a series of events over the coming months under its ‘Front Row’experiences banner, which combines music, art, sport and fashion. A total of eight events are lined up, as a place to discover new music and sweet acts, from art and fashion, surfing and biking, to filling and frosting. Sand sculpting teams are also on hand turning the beaches into branded PopTarts sand sculptures.